

THE STORY BEHIND THE BRAND CHIFFON STUDIOS
In the endless search for that special evening dress, it all began...
I spent hours searching websites with hundreds of products, apps and secondary retailer sites to no avail. My goal was to find that special, stylish, elegantly simple yet eye-catching dress for an upcoming wedding. First and foremost, I wanted to feel like it was the most beautiful dress I had ever worn. And I expect this feeling from every evening dress that is supposed to embellish a special occasion with wonderful moments. After all, we women don't wear evening dresses in everyday life, but only when there's a reason to celebrate! And these are precisely the moments when we want to feel special. Especially pretty, especially appealing, especially stylish and especially comfortable. After tireless hours searching for a dress that would fulfil these conditions, I decided to finally solve this common female problem once and for all - and for as many women as possible at the same time.
Of course, there was someone who gave me the push to commit to this problem: My husband.
He is the supporter I have to thank for the fact that you are reading these lines right now. He confirmed to me at all times that he had a sense of style, fashion and design that appealed to many women. He encouraged me and assured me that we were right on the pulse of the times, that we had to fulfil this well-known desire of young women and ladies for beautiful, attractive outfits.
So we decided to make a pre-selection for an evening dress catalogue, not just for me but from then on for fashion-conscious young women and ladies both in Germany and the rest of the world, which would bring everything together under one roof. The collection we wanted to create should only consist of dresses that would create a wow effect at first glance. The selection in the simple web shop should not be overloaded and, if possible, should not contain any globally recognised models from social media etc. It should offer a special price-performance ratio. It should demonstrate a special price-performance ratio and offer high-quality fabrics. You should be able to see that the dresses would emphasise the already existing beauty of a woman even more. We developed our online shop from day to day and completed our first collection consisting of ready-to-wear and pre-order evening dresses. As we also value sustainability and we believe that an evening dress fits and looks different on every lady, we also created a so-called Again & Again Drop. This collection offers selected chic evening dresses a second chance!
And this is how you, dear shop visitor, became aware of us. We hope you enjoy browsing through our collection and are sure that you, like many other women, will find the most beautiful dress you have ever worn!
Your Chiffon Studios Team

